I’ve been alluding to a big new Awarify engagement/project for a while now, and I’m ready to share a little more.

First a little context…

When I started Awarify Coaching, I planned to acquire coachees via networking, word-of-mouth, and social media. And that worked for while. But over time, I realized that to get one client through my funnel is A LOT of work on my part. I’m still going to take coachees who come to me via those channels, but I’m also starting to focus on…

…working with the organizations that employ working women and moms

The kicker here is that I didn’t want to go the corporate route when I started. I left corporate America and didn’t want to return in any capacity. But after talking it through with Vishnu and a couple of good friends, I saw corporate engagements and coaching as an opportunity to reach more women and at scale.

Ok context set!

With that, I’m excited to share that earlier this year, I secured a six month coaching engagement with a US based organization. I’ll be working with two different cohorts of working moms (24 women total!) via group coaching, individual coaching, and ELI work.

Now for what working towards and on this opportunity has taught me…

  1. In order to grow yourself (for me, as a coach) and your business, you have to network. You have to find ways to serve others (Amy once told me to reframe selling as serving, and it’s been game changing). You have to reach out to people. You have to talk about yourself and what you do. You have to be curious and open to feedback, ideas, etc.

    Trust me, it was a little weird for me at first. I didn’t want to do it. I pushed back at every step.

    But because I reached out to someone and asked for a conversation, I landed a big engagement.

    It works. Period.
  2. That said, silence (so much silence) and no’s are small bumps in your journey. They’re not stop signs or major roadblocks. My mindset around this now is ‘at least I tried.’ Because I know the feeling of regret stings a lot more.
  3. The last thing I want to share is that in order to go after something bigger (in all ways), you have to believe in yourself. You have to trust yourself. You have to wrap yourself around your capability. ‘I can do this. I can do this. I can do this.’ Be your biggest cheerleading. It won’t steer you wrong.

All of that said, if you work for an organization that’s been looking for a coach or it feels like coaching would be a good fit (or is needed), please reach out. I’m always happy to have an initial conversation to see if I’d be a good match. And honestly, I truly appreciate the connection.

Let me know if you have any questions!

By Parita

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