You guys!  Chicago is the BEST summertime city.  The weather is perfect, the streets are buzzing with great energy, and everyone is in a fun mood.  I can’t wait to live here.  Of course, I’ll figure out the winters when the time comes, but for now, I’m going to relish in the fact that this will be my summer for the next 4-5 years!  Woo hoo!

With that being said, I have a fun overview post coming on Friday.  In the meantime, Ruchi is back and sharing more about her fabulous business.  Take it away, Ruch!!

* * * * *

I cannot believe how quickly my time is flying by here.  It always does (because we’re clearly having so much fun), but it’s crazy how fast our trip comes to an end.  I’m a little more than halfway through mine, and my husband Jai leaves today to go back 🙁

One of the reasons I think my trips fly by is because I’m also working when I’m here.  It’s not really work though – it’s like fun work.  I set-up and take down pop-up stores (temporary Pink by Ruchi clothing shops – like your own private boutique), host trunk shows and meet with clients one-on-one as well.  Between trying to spend time with family, meet up with friends, cross off the personal to-dos on both of our lists and my Pink by Ruchi responsibilities, it becomes quite a hectic and fruitful trip.



Some of my designs and accessories being displayed

I try to come up with a new idea each time and pair my trunk shows with another product or brand.  For the last 3 years or so, I’ve been working with various Stella & Dot local representatives and combining my clothing with jewelry – I know, great combination – what every girl wants in one place.  This has always worked very nicely, and it allows me to make new contacts as well (which is extremely important in this business).


Some lovely customers shopping

I am so excited about my idea this year, and I hope we have a great turnout.  I have decided to team up with a brand of make-up artists to allow women to treat themselves to a fun evening (or day) of make-up and then shop for clothing, too!  The artists come out to my location, set-up all of their products and give clients a one-on-one session where they also teach them how to apply.  I mean, being completely honest here, if I were not the one setting this up and got invited, I’d be there in a second.  How fun!  I totally need to learn how to apply makeup and having a professional show me what to do – there’s nothing better than that.  Mix in clothing, and I’m sold!

It’s always nice to try out new ideas – they don’t always work out, but you never know until you try and put in that 100% effort.  I’m already playing around with ideas for next year – I know, I’m totally crazy!  Finish one first, right?!

If any of you are in the Atlanta area and would like to stop by either Thursday night or Friday during the day, please message in the comments – I can pass on the details and get you scheduled!


Always keep room for snacks!

Side note for me – I’ll have to make sure the women hit the clothes first AND THEN the make-up!  Ohhh, the details! 🙂

Hope to see you!

Thanks for sharing, Ruch!  I wish I was in Atlanta right now. Smile  Would love to check out some of your pieces and get a personal makeup consultation!  Maybe next time!

Thanks for reading, everyone  Happy Wednesday!

By Parita

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