Have y’all heard of this restaurant (if it can even be called that)!? My sister sent me an email about it this morning, and after doing a little bit of my own research, I am shocked! I honestly thought it something someone made up, but sadly, it’s not.
Let me back up a bit. Heart Attack Grill is a hamburger joint based out of Chandler, AZ. The restaurant is based on the premise of serving extremely high calorie food that’s “so bad for you it’s shocking.” Get this – the waitresses are “nurses” who take orders (“prescriptions”) from customers (“patients”). Just wait, it gets better. The burgers go from a Single Bypass to a Quadruple Bypass. The fries are deep fried in lard, and the shakes are made with butterfat. And if you’re over 350 pounds, you eat for free. Oh and don’t worry, if you’re too full at the end of your meal, they have wheelchairs and “doctors” ready to escort you out to your car.
I really do believe that we, as consumers, have the control. We all have the freedom to make choices about what goes into our bodies. However, I am not so naïve to believe that’s where the debate ends. The American food system is a dichotomy. On one end you have people eating healthy foods, exercising, and making good choices in general. On the other extreme, you have the opposite – poor choices followed by poor choices. And then you have the average American in the middle. In my opinion, different factors cause people to move along the spectrum – level of education, internal motivation, financial situation, etc.
When you really think about business, the goal is to make money – bottom line. Most companies will do anything in their power to woe the consumer, including deceptive marketing. I think this restaurant chain is a perfect example of this. It plays on the weaknesses of its patrons and convinces them that eating crappy food is ok because it’s fun…and why try to change something that seems impossible (i.e. cleaning up your act and getting healthy). I mean nurses, prescriptions, patients, wheelchairs???
I could really say more, but I’m going to stop here (for now). I just hope with all my heart that healthy living bloggers take over the world and show people that by using a little creativity and taking small baby steps over time, you can change your life and have a little fun doing it!!!
What are your thoughts about this restaurant and what it stands for?